Between icons of a globalized world, Mous Lamrabat seeks for characteristics that emphasize his Moroccan-Belgian identity. Moroccan-Belgian: it is a contraction where the hyphen often seems to be a bridge, but sometimes a delicate fracture.
The pictures are often staged because in that way they show his universe. Occidental luxury & fashion take a very special dimension once deposited on the traditional oriental design. That world is slightly absurd, surreal, and even has hints towards 19th century symbolism.
His work contains a certain amount of humor, since it is a constructive way to put the heavy weight of our existence into perspective. He juggles with logo’s, icons, brands or the bigger phenomenon of branding to release them into a new vision. Beyond the inevitable provocations, a form of simplicity soothes.